London, United Kingdom. The model is simple and easy to understand, which makes the analysis of organizational culture easier for the 2). International Journal of Information Management, 21(3), 245-261. The organizational chart of EasyJet displays its 50 main executives including Johan Lundgren, Kenton Jarvis, David Morgan and Michael Barker . accomplishing the assigned goals. They do not desire to behave alike others and have an external To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. In the competitive environment, EasyJet has a great advantage of their price structure. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Before joining in easyJet in August 2022, Robert was Chief Growth Officer at ASOS in a role that encompassed marketing, end to end customer experience, data insight and media publishing, increasing revenue growth from 13% in 2019 to 21% in 2021. Tabibi, S. J., Nasiripour, A. The easyJet management team includes Johan Lundgren (Chief Executive Officer), Eric Mai (Head of Digital Product), and John Leighton (Customer Service Director) . easyJet employs 9,784 employees. It is not the responsibility of easyJet to have airport security checked but they can assist with passenger control as it is within their control. The key points of its business model are high aircraft utilization, quick turnaround times, charging for extras (such as priority boarding, hold baggage and food) and keeping operating costs low. 17-22). Here, the company's departments were made depending on their functions. Looking for a flexible role? Handbook of research on organizational culture and In a functional structure, organizations are divided into specialized groups with specific roles and duties. Buyers: Due to easyJet only operating short-haul flights then its customers are more specific. (2017). A core value of the company is safety, and is one of the reasons that customers repeat their business with easyJet. Most recently he was appointed Managing Director of easyJet Europe, establishing the companys Austrian AOC a key plank of its Brexit migration plan and managed the transition of 100 aircraft to easyJet Europe. Johan has more than 30 years experience in the travel industry and spent his career working his way up through various organisations to become most recently the Group Deputy Chief Executive Officer of TUI AG and Chief Executive Officer of Mainstream Tourism at TUI AG. Chhabra (2003:263) functional structures directs the subordinates throughout the organization in his particular area of business operation. The company's flat organizational structure has reduced the number of middle level managers. correct email will be accepted, (Approximately its highly diversified workforce. Organizational Culture. We do believe in giving our team a human . (2018). emphasizes over the importance of accomplishing the goals, and meanwhile encourage employees to take risks only if emphasis is put on maximizing the task performance, even if it comes at the cost of the broader employee I am an experienced and accountable professional with an international executive leadership background. With quick turnarounds at airports, easyJet is able to get multiple flights on same routes in one day while at the same time, not jeopardising the safety of passengers. This eliminates the cost of a sales representative selling tickets over the telephone, having to print the tickets and then have them delivered to the customers residence. On the other hand, the companies with a strict work discipline tend to have strict hierarchies with high cultural iceberg. Stephen is a highly strategic and successful leader with more than 35 years of wide-ranging experience at major businesses, bringing a strong track record of value creation and listed board experience. climate. The authority to order is also low. This could take time to adjust but it would bring a solution to the problem of queues at the start of trips at airports, which involves the airports and the airlines, easyJet for example, working together. Easyjet structure Rating: 4,2/10 1629 reviews. Political: The government has taken a great interest in air travel over recent years as it points to this sector for being a main reason of global warming. they are worthwhile. This plan means that the management mainly focuses on ensuring that employees comply with the established policies as opposed to influencing them to behave in certain ways. If you have BIG dreams to score BIG, think out We're here to answer any questions you have about our services. Good Essays. The analysis of the Easyjet Plcs organizational culture shows that the company has a clear inclination towards (Eds.). Working in a demanding market like the one easyJet is in, can put pressure on the company as failure to satisfy the customer could see the company lose them to competitors. The purpose of this report is to critically evaluate the strategic position of easyJet and propose how emerging technology may impact on the future position of the organisation. The cultural approach to the management of the international human resource: An analysis In 1996, easyJet wholly owned its first aeroplane, expanding its routes to include London to Amsterdam, the first of which would be many over sea routes within the continent it operates in. This allows for greater flexibility and . EasyJet will have plans in place for when flights do not run to schedule, for a period of time. Posted by Harry on inclination to the mean orientation, which is interconnected with its inclination towards the internally driven Danish, born and educated in Switzerland, Thomas began his career with Tetra Pak working his way up to Regional Manager of the East Med where he developed and succeeded in implementing ambitious growth and profitability improvement plans. In this The role of organizational Do you have a 2:1 degree or higher? During this battle, pilot recruitment stopped so this put added pressure on current pilots. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. 3. The artefacts form the outermost layer of the organizational culture circle. Within the near future it hopes to capture 10% (BBC, 2010). organizational culture. Over the last 3 years she has led the award-winning legal team as Deputy General Counsel and Director of Legal for easyJet holidays, she has been at the heart of easyJets response to, and emergence from the pandemic. It was the first airline company to go online, it is in a process of producing an eco-friendly aircraft and its top priority is safety. The employees are empowered to lead others depending on the targeted innovative projects. Furthermore, when looking at the activity capability, both companies should use their resource more efficiently and shorten their debt collection period. Altaf, A. Easyjet Plc. Farzianpour, F., Abbasi, M., Foruoshani, A. R., & Pooyan, E. J. EasyJet tends to fly to low costing airports whilst at same time, are close to major cities. Stelios gained a percentage of easyJets future earnings but is capped at a maximum amount whilst at the same time is being paid a lump sum over a period of time. Dartey-Baah, K. (2013). By focusing on the mean orientation, Easyjet Plc ensures that the employees must adopt the ethical and Customers will always be happy when they are treated in the proper manner and that will only happen with a sufficient team of staff within the company. As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. A results-driven self-starter with data analytics certification as well as supervisory experience in multidisciplinary and multicultural startup environments. Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. The model has six dimensions, as listed below: In next section, each individual organizational cultural dimension is discussed in detail and related to the 6/2015 - 1/20204 roky 8 msc. Luton, United Kingdom - Interim transformation role to increase performance, capabilities & reputation of TA function. In case of Easyjet Plc, the company promotes a professional attitude among its employees. designing exceptional mobile apps for iOS & Android for 45 countries across Europe and beyond (140% year-on-year growth - 2017) managing a team of designers. As easyJet provide a good value for money product, customers are unlikely to be annoyed when they have to carry out processes themselves. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Extracts from annual reports about risk appetite 4.1 Context for risk appetite statements 4.2 Design and content of risk appetite statements 4.3 Implementation of risk appetite statements 4.4 Monitoring impact of risk appetite statements 4.5 Governance of risk appetite statements 5. In this guide, we explore the world of organizational structure by taking a visual approach. Stephen has served as Chief Executive of RSA Insurance Group plc from February 2014 to May 2021, as Chief Executive of Royal Bank of Scotland Group, Chief Executive of British Land plc and Chief Operating Officer of Abbey National plc, as well as holding a number of senior executive roles at Credit Suisse First Boston in London and New York. Due to the recession that the UK has experienced more people flying with budget airlines as they could not afford the luxury of flying with more expensive airlines (Guardian, 2008). The mission statement of easyJet will be looked at in order to fully understand what the internal environment analysis means to the company. The whole airport experience is bad. This highlights that in the 21st century, airports are still struggling to give customers a good experience at the start of their trip. EasyJet might have to pay a huge initial cost to have these in place and have them maintained but could possibly attract even more people to fly. Prior to assuming this position Johan was the Managing Director for the Northern Region at TUI Travel PLC from 2007 until 2011. The four types are: 1. http://www.telegraph.co.uk/finance/newsbysector/epic/ezj/8055369/Sir-Stelios-Haji-Ioannou-and-easyJet-resolve-long-running-brand-row-and-High-Court-case.html, http://www.google.co.uk/search?q=easyjet+history&hl=en&sa=X&biw=1276&bih=817&tbs=tl:1,tll:1998,tlh:1999&ei=1Zq9TP_NDIvQjAe45o3AAg&ved=0CHUQyQEoBQ, http://www.guardian.co.uk/business/2010/oct/11/easyjet-settles-stelios-court-case, http://news.cheapflights.co.uk/2007/06/easyjets-blueprint-for-the-ecojet-of-the-future/, http://www.guardian.co.uk/business/2008/sep/05/theairlineindustry.transport. Following the settlement between both parties, easyGroup have no power to appoint directors or even appoint Stelios to his previous status of Chairman (Guardian, 2010). and cannot be used for research or reference purposes. Stelios is the owner of the easy brand, known as easyGroup IP Licensing Limited (Ltd), a private holding company and licences many other companies, but for the purpose of this report, the evaluation will be carried out on easyJet and not easyGroup. position on the mean and goal orientation continuum. Robert is a highly experienced consumer marketing and general management leader with a track record of driving growth, building brands and leading winning teams across ecommerce, travel, online apparel, wireless and consumer goods for both large companies and start-ups. Rituals and Routines: Staff expect to have a schedule of what flights they will be working on, on a daily basis unless it is check-in staff, who expect levels of consistency daily of their workload. There are very few hierarchical levels and symbols in the structure. While this view is strongly held, the government sees this mode of transport as a link to global markets so has plans in place to increase airport capacities throughout the country allowing companies like easyJet to expand its business. Sir Tim joined our airline's founding team in 1985 as Head of Airline Planning, and became President in 2003. diversity and integrate it into their business practices. Easyjet organizational structure Free Essays. This is a change in behaviour in the past decade and this is expected to continue, for short-haul flights at least. Rivalry: EasyJets major competitor is Ryanair as both these companies are Europes leading budget airlines in the short-haul sector while the long-haul sector is mainly played amongst three major companies; Air France-KLM, Lufthansa and British Airways. Johan Lundgren joined easyJet on 1 December 2017 as Chief Executive Officer. and give a sense of direction. Prior to joining the airline David was Chief Flight Operations Officer at Wizz Air. The company is headquartered at London Luton Airport and operates flights to over 30 countries across Europe and the Middle East. skills and competencies of employees from diversified backgrounds. The airline company, easyJet is a low-cost budget airline which operates mainly within the European aviation markets. Journal of It highlights that although easyJet is increasing its market, its customer service has to improve. Christiansen, B., & Chandan, H. C. The Board has endorsed a set of principles, including an ethics policy, which establishes the framework for how the business operates. revealed that easyJet beat its main rival, Ryanair, by over 10% for customer satisfaction. The average fare of the company is somewhere around 50 % lower than other rivalry companies in the market on the short-haul routes as well as 21 % to 41% below as comparison to the other competitors in lower cost (Karwowski, 2016). The advancements easyJet can make are two ways. The key word in this definition is control. The customers are a key element to the success of easyJet, so much so, that it is their safety that the company thinks of first. An organization with a clear employee orientation reflects the managements philosophy of putting the reproduction, or any misuse in any manner. <br><br>Led projects and programmes . By analysing Mendelows stakeholders matrix in (below) it explains what interest groups have on easyJet and how much influence they have on the strategy of the company. The internally driven The vision Visit us at. He has held board positions in the Travel Foundation and Travelife and was appointed to the Board of ABTA in April 2021. Lanier, C., & Kirchner, M. (2013). easyJet, Europe's leading airline, and leading diversity in aviation youth organisation Fantasy Wings have partnered to provide young people from black, asian and minority ethnic backgrounds and young women aged 13-25 interested in the airline and aviation industries with greater opportunity to launch a career in the industry, through Fantasy Wings' aviation career development programme. SUBSCRIBE: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1The video covers 3 t. Thank you for your email subscription. EasyJet could be a connection for Virgin over the European air zone which could save Virgin money and help easyJet gain more customers. SCOPE OF WORK 1. During the case, Stelios threatened to remove the right to use easyJet as a brand but withdrew this claim (Telegraph, 2010). A weakness in easyJet is that it is a limited market that it operates within. EasyJet is a British low-cost airline that was founded in 1995 by Greek businessman Stelios Haji-Ioannou. David previously served as interim COO in 2019, when he oversaw operations across the airline and delivered significant improvements in operational performance. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . 1. guidance, and learning purposes. Discover current team members including executives, board members, and advisors. Deanna Oppenheimer. There is an annual general meeting (AGM) held by easyJet to allow for a moment of realisation of what the company has achieved to date and what is the plan for the foreseeable future. Concluding this analysis, the internal environment of easyJet can be noted to be very tightly structured and not much room for change as it is a very demanding market. One of the major problems is at the check-in desk where it is common to witness long queues, causing frustration for passengers.